Reading Your Analytics Dashboard
Understand your shop metrics — page views, link clicks, order revenue, and traffic sources — and use them to grow.
The Analytics dashboard (Dashboard → Analytics) gives you a real-time view of how your shop is performing. This guide explains each metric and how to act on the data.
Page Views
Page views show how many people visited your shop storefront.
| Metric | What It Means |
|---|---|
| Today | Visitors in the last 24 hours |
| Last 30 days | Rolling 30-day visitor count |
| All time | Total visitors since your shop was created |
A sudden spike in page views often means a piece of content (a story, reel, or broadcast) is performing well. Track which posts drive the most visits so you can replicate them.
Link Clicks
If you've added Instagram Reels or custom links via Dashboard → Reels, their click counts appear in analytics. This tells you which content is driving interest and product discovery.
Order Revenue
Revenue shows the total value of paid orders (excluding COD orders that haven't been delivered yet).
- Gross Revenue — total product sales value (before deductions).
- Net Payout — what you actually receive after gateway fee, shipping, and TCS deductions.
- Average Order Value — total revenue ÷ number of orders. Higher is better.
Traffic Sources
Understanding where your visitors come from helps you double down on what's working:
| Source | What It Means | What to Do |
|---|---|---|
| Direct | Typed your URL or used a saved link | Good — loyal audience |
| Clicked link in bio or story | Post more on Instagram | |
| Shared link in a chat or status | Increase WhatsApp broadcasts | |
| Other social | Facebook, Twitter, YouTube, etc. | Identify which platform |
Top Products
The analytics page shows which of your products have been viewed most. Use this to:
- Identify which products are popular but not converting — they may need better photos or descriptions.
- Double down on products with high views AND high orders — create more variations.
- Remove or revise products with zero views — they may be hard to discover.
Conversion Rate
Conversion rate = (Orders ÷ Page Views) × 100. A healthy rate for a product shop is 1–3%.
- Below 0.5% — your listing photos or descriptions may need improvement.
- 1–3% — healthy performance.
- Above 3% — excellent, you have strong product-market fit.
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Questions about your shop? Check your dashboard or read more seller guides.